Who doesn't know Oxford Street? A little trick: I always divide it into three parts based on the underground stations: (1) Tottenham Court Road - Oxford Circus (2) Oxford Circus - Bond Street (3) Bond Street - Marble Arch. In that way you can shop in a structured way and maybe do a part a day? But actually, I would say: avoid it. Too crowdy, too touristy.
2-4 Bethnal Green Rd
London E1 6GY
θ Shoreditch High St.
Loveable because it's a pop-up mall made of containers.
It's a shopping mall made of containers full of pop-up stores, galleries, cafés and restaurants. It's been in Shoreditch since 2011. It's a mix of creative and innovative local and global brands in a unusual setting. Check the website to see which brands you can find at Boxpark.
56B Carnaby Street
London W1F 9QF
θ Oxford Circus or Piccadilly Circus
Loveable because it's a revolutionary souvenir shop.
This shop on Carnaby Street deserves a special mention because this is heaven on earth for London lovers! They sell all things 'Londony' (is that a word?) from art prints to t-shirts, notebooks, cards, mugs and jewellery. And the best thing is: it's all made by London designers! In other words, the place to buy a nice souvenir or gift.
PS: the shop front changes now and then. Artists decorate the front, which means there's always a reason to step by ;)
Read their mission here:
(Between Oxford St., Regent St. and Picadilly Circus)
θ Oxford Circus or Picadilly Circus
Loveable because it's a cosy neighbourhood with awesome shops and a swinging history.
I mention the whole street/neighbourhood because I recommend it all. Check the essential guide if you want to know which shop is where. MAC, Converse, Monki, Eleven Paris, Lomography, Vans, Ben Sherman, and others are all there.
All over London, but my fvourite one is:
63 Tottenham Court Road
London W1T 2ES
θ Goodge Street
Loveable because they have clothes (women), jewellery, homeware and furniture.
I never leave empty-handed. Perfect for gifts as well!
31-35 Pitfield Street
London N1 6HB
θ Old Street
Loveable because this is such a cosy all-in-one place.
It's a shop, a café and a gallery in one. They sell really beautiful interior things like furniture, wallpapers and many other curiosities while the other part of the place is a cosy coffee bar. (You can eat something small as well.)
91 Brick Lane
London E1 6QL
θ Shoreditch High Street or Aldgate East
Loveable because of its creative vibe.
Vintage market, arts and crafts market, designer market, shops, bars,... You have it all. Check the website to know which is when. I definitely recommend the 'Backyard Market' (Sat & Sun) and the 'Sunday Upmarket' (Sun). You'll find original and creative jewellery, t-shirts, etc. There's always food involved as well, which only makes it better. Try to combine it with a visit to the Brick Lane market on Sunday. (Read more about it here.)
(near θ Covent Garden)
Loveable because you can lose your way easily.
And it's super cosy. This neighbourhood is formed by seven small streets around a centerpiece monument. Here you can find a useful map to see which store is located where.
I definitely recommend:
52 Lamb's Conduit St
London WC1N 3LL
θ Russell Square
Loveable because the owners, Rhonda and Lulu, are very sweet and ambitious women.
This concept store located on the beautiful Lamb's Conduit Street (where there are other must-see shops) brings emerging and unknown designers. They have clothes, accessories, books, stationery and stuff for your interior. The shop itself is beautifully arranged in a mainly black and white style.
400 Oxford Street
London W1A 1AB
(between θ Bond Street and θ Marble Arch)
Loveable because they have world's largest shoe department.
This one deserves a special mention, although it's on Oxford Street. This is a beautiful department store with expensive but also affordable things. Their shoe department is worth paying a visit (definitely during sales) and the food hall is also stunning (but mostly very busy, because a lot of people who work in the area come here for lunch).
You could know Selfridge's from the tv series 'Mr. Selfridge', which I can totally recommend. It's set in the 1910s and shows how Harry Selfridge (an American) founded Selfridge's. He really believed in displays and was the first in London to put the (highly profitable) perfume counter front-and-centre on the ground floor.
θ St Paul's
Loveable because of the architecture (by Jean Nouvel).
This is not a huge shopping centre but there are a few reasons to step by. First of all, it's never really busy there. So I always go to Topshop there, because the one on Oxford Street is way too crowdy and loud according to me. There is also a restaurant by Jamie Oliver called 'Barbecoa'.
PS: Definitely go up and check the view from the roof terrace...
Next to θ Stratford
Loveable because it's huge. One of the largest shopping malls in Europe.
Next to θ Shepherd's Bush
Loveable beacause it's huge. You can easily spend a whole day in there (or more).