I believe I can only recommend hotels I've been to, so that's why this list is limited. Some hotels may look expensive but the trick is: go to the website and look for offers or inspect the calendar and search for cheap nights (like Sunday nights or in 'dead' periods like the beginning of February).


I can recommend Airbnb, which is an online community marketplace for people to list and book accommodations around the world. I've tried Airbnb twice in London and I had a lovely experience! I've used the service before to visit NY, Lisbon, Budapest, Italy and Croatia and I've never had any problems. For London it takes some time to look for a nice place on a good location which isn't expensive. Always check what's included in the price and read the reviews!

photo: Airbnb

photo: Airbnb

As an appartment I can also recommend Urban Villa, which I describe below. They call themselve 'no ordinary hotel', so that's why I've put it with 'hotels'.


The Hoxton, Shoreditch

81 Great Eastern Street
London EC2A 3HU

θ Old Street

Loveable because of the soft beds and cosy design.

My favourite hotel in London, even in the world! Do you need more information? Design hotel in trendy Shoreditch with spacious rooms -small sofa incl.- and a separate (spacious) bath room with rain shower. Very friendly staff! You get your breakfast delivered in a paper bag to your room in the morning. This might be a small disadvantage to some people: the breakfast you get is limited. But if you want a croissant or something else; there is an EAT and Prêt à Manger only 2 minutes away, The Attendant is accross the door and The Hoxton also has a lovely restaurant downstairs.

thehoxton.com / view on Google maps

own photos

own photos

PS: They opened a second hotel in London:

The Hoxton, Holborn

199-206 High Holborn
London WC1V 7BD

θ Holborn

thehoxton.com / view on Google maps

photo: thehoxton.com

photo: thehoxton.com

Citizen M - Bankside

20 Lavington St
London SE1 0NZ

θ London Bridge

Loveable because of the beautiful design furniture.

One of the most beautiful hotels in London according to me. Very stylish and contemporary. Beds are kingsize (2 x 2m) and you have a tablet to control the lights, tv and curtains. Rain shower in your room as well.

PS: Now there's also a Citizen M Tower Hill and a Citizen M Shoreditch!

www.citizenm.com / view on Google maps

photo: Citizen M

photo: Citizen M

Thistle Bloomsbury Park

126 Southampton Row
London WC1B 5AD

θ Russel Square

Loveable because of its cosiness.

Good and cosy hotel in the beautiful neighbourhood of Bloomsbury. Close to British Museum.

www.thistle.com / view on Google maps

photo: thistle.com

photo: thistle.com

Urban Villa

Great West Road
London TW8 0GP

θ South Ealing

Loveable because it's no ordinary hotel.

It's Brentford, so you're not in central London, but it's still the real London experience. Because London is more than the Big Ben, you know! The rooms are 'villas', so in fact you choose a studio or an appartment, which gives you a real at home feeling. Beautiful design and stunning view. One of my favourites.

www.urbanvilla.com / view on Google maps

photo: urbanvilla.com

photo: urbanvilla.com


7-19 Amhurst Road
London E8 1JW

θ Hackney Central (overground)

Loveable because of the nice black and white interior.

"We don’t think that a stylish, comfortable hotel bed should cost the earth." This is what this hotel stands for and I totally agree. Location is good (next to Hackney Central) and it's everything you need, but I would only recommend it if prices are low. Rooms are rather small (go for Kip Medium as a double room) and the entrance is a bit weird. They share the building with another hotel, so you have to ring the bell to enter. Reception is on the first floor with friendly young staff. They have all sorts of rooms: studios, single rooms, double rooms and family/friends rooms.

www.getsomekip.com / view on Google Maps

photo: Kip

photo: Kip

photo: Kip

photo: Kip

The RE

419-437 Hackney Road
London E2 8PP

θ Old Street + bus 55

Loveable because it's in Hackney.

Just outside the touristic centre in the alternative and the creative eastern part of London. The rooms are quite basic but they have a modern design (open since 2008).

www.hotelshoreditch.com / view on Google maps

photo: The RE

photo: The RE

London Bridge Hotel

8-18 London Bridge St
London SE1 9SG

θ London Bridge

Nice and cosy hotel in a lovely neighbourhood, close to Borough Market and The Shard. Underground station only 2 minutes away. Quite expensive though... (I stayed there before the Shard was built.)

www.londonbridgehotel.com / view on Google maps

Novotel Tower Bridge

10 Pepys Street
London EC3N 2NR

θ Tower Hill

Nice hotel very close to the Tower Bridge. It's more of a business neighbourhood though.

www.novotel.com / view on Google maps

photo: novotel.com

photo: novotel.com

The Cumberland

Great Cumberland Pl
London W1H 7DL

θ Marble Arch

(Wanna be) design hotel with large rooms, very close to Oxford Street and Hyde Park. 

(I booked this one in combination with the Eurostar train + hotel-, which made it affordable.)

www.guoman.com / view on Google maps

Novotel City South

53-61 Southwark Bridge Road
London SE1 9HH

θ Southwark

Nice and beautiful hotel close to Tate Modern with an extensive breakfast buffet.

www.novotel.com / view on Google maps

St Giles

1 Bedford Avenue
London WC1B 3GH

θ Tottenham Court Road

Don't go there.



Ace Hotel

100 Shoreditch High Street
London E1 6JQ

θ Shoreditch High Street


photos: Ace Hotel

photos: Ace Hotel

Ace Hotel London - rooftop

The East London Hotel

309-317 Cambridge Heath Road 
London E2 9LH 

θ Bethnal Green

photos: The East London Hotel

photos: The East London Hotel

the east london hotel_2.jpg

The Generator

37 Tavistock Place
London WC1H 9SE

θ Russell Square

This is an example of a 'poshtel' (a posh hostel). I once wrote a blogpost about these kind of hostels, read it here.


photo: The Generator

photo: The Generator

Z Shoreditch

136-144 City Road
London EC1V 2RL
θ Old Street


photo: Z Hotel Shoreditch

photo: Z Hotel Shoreditch

Qbic Hotel

42 Adler Street
London E1 1EE

θ Aldgate East


photo: Qbic Hotel

photo: Qbic Hotel

Indigo London Tower Hill

142 Minories
London EC3N 1LS

θ Tower Hill


Artist Residence

52 Cambridge Street
London, UK, SW1V 4QQ

θ Pimlico


photos: Artist Residence

photos: Artist Residence

Henrietta Hotel

14 - 15 Henrietta Street
London WC2E 8QH

θ Covent Garden


photo: Henrietta Hotel

photo: Henrietta Hotel

Leman Locke

15 Leman St
London E1 8EN

θ Aldgate East


It’s not just a hotel, but somewhere you can “Eat, Sleep and Live”.

photo: justopenedlondon.com

photo: justopenedlondon.com

Nobu Hotel Shoreditch

10-50 Willow St
London EC2A 4BH
θ Old Street


photos: Nobu Hotel Shoreditch

photos: Nobu Hotel Shoreditch

Nobu Hotel Shoreditch